What's your specialty?

Since starting my Elevator Pitch Coaching programs earlier this year, one of the most frequent questions I get is what exactly made me want to start this service?   That's an easy question to answer.  One of my favorite things I enjoy doing is helping business professionals pinpoint exactly what makes them special, and then showing them how they can shine with that specialty.  At Brightfarm, we had already been doing this through our Video Shorts, but I realized there was a much bigger need for people to TELL people what makes them special on a daily basis. 

 

Wouldn't you agree that it can be very frustrating to introduce yourself to someone new, only to have them simply categorize you or pigeon-hole you into an industry?  Example:  "Oh, you're a realtor!"  While that may be true, there is SO much more to who you are and what you do!  Don't you wish that instead of that happening, that the person would GET what it is that you do?  That they would understand that no, you're not just a realtor, you're so much more? 

 

The key to overcoming that problem is to remember to include your specialty.  In my coaching programs I talk about giving RESULTS in your elevator pitch.  It's one thing to solve a problem a business professional or consumer might have, but in order for someone to choose YOU as someone to solve that problem, they need to know exactly why YOU are special and they need to know specific results they are going to get by choosing to work with you.

 

Here are a few questions to ask yourself, when determining what your specialty is, so that you can work it into your elevator pitch:

 

1.  If someone chooses to work with YOU, what specific results will they get from YOU?

 

2.  How are you different from your competition?

 

3.  What are you known for?

 

4.  Why have most of your past customers chosen you over your competition?

 

5.  What do you do best?

 

Spend some good time on these questions and you'll see your specialty bubble up to the surface.  Then, take action by incorporating it into your elevator pitch.  You'll soon see that people will begin to understand what makes you special, and that will naturally attract them to want to do business with you.

© 2008 Brightfarm Introductions

Would you like to use this fresh tip for your newsletter or website?  You absolutely can, as long as you use this complete blurb along with it:  Barbara Lopez, "The Elevator Pitch Coach" with Brightfarm Introductions, helps business professionals introduce themselves with high impact.   Everything in business starts with an introduction.  If you're ready to learn how to introduce yourself and your business professionally and comfortably, visit Barbara at www.brightfarm.com.

Comments

[Rebecca]

Hi Barbara, Thanks for the comment on my Happiness site. I would love to use this article for my direct sales site and also for the Ambassadors at my chamber. I'm the lead Ambassador. Your training call was awesome and I'm glad to be connected with you.

[Barbara]

Hi Rebecca - great to hear from you. I really enjoy your site as well.

Absolutely, feel free to use it! That's awesome that you're an Ambassador lead! I was too for my local Chamber for almost four years! Great way to get connected in the community!